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Falla Associates

Rooted in Marin. Driven by Results.
CA DRE# 01255172

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Real Estate That Works for You

Expert guidance, market insight, and thoughtful preparation—tailored to your goals.

Top 2.5%

Of Agents in Marin County

1997

Serving Marin Since Then

$2B+

in Career Sales

Top Team

for Golden Gate Sotheby’s since 2015 - 2023

Top Small Team

In the United States, 2024 — Real Trends

White staircase with natural wood treads, white railings, and a leafy plant in the foreground.

Buying a Home

Find the home you love, for the right price.

Bright dining room with wooden chairs and a round table beside tall windows overlooking leafy trees.

Selling a Home

Get the most out of your home sale.

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Mortgage Calculator

Get an accurate estimate.

Six real estate agents pose together in a bright living room.

A Multigenerational Team with Heart, Experience, and Local Expertise.

Meet Falla Associates

At Falla Associates, we’re more than a real estate team—we’re a family with generations of deep roots in Marin County. With a collective background in design, project management, and marketing, we offer our clients a strategic, budget-conscious approach to real estate. We believe in rolling up our sleeves to prepare your home for market and position it for top-dollar success.

Our success comes from truly partnering with our clients—supporting your goals with personalized attention, smart strategy, and honest communication. Whether you're buying, selling, or investing, we treat every transaction like it’s our own.

Jennifer Falla Firkins | CA DRE# 01255172
Alva Falla | CA DRE# 00628712

Meet the Team

Featured Marin County Listings

Explore thoughtfully selected properties in Marin County and beyond.

Sold

Living room with a wood ceiling, broad windows, and seating overlooking the water at sunset.
$4,750,000

15 Prospect Avenue, Sausalito, CA 94965

  • 3 BEDS
  • 5 BATHS
  • 2,922 Sq.Ft.

Sold

Two-story cedar-shingle house at dusk, with a white balcony, warm windows, and a broad front lawn.
$3,500,000

247 Crescent Road, San Anselmo, CA 94960

  • 4 BEDS
  • 4 BATHS
  • 3,081 Sq.Ft.

Sold

Aerial view of a home with rooftop solar panels, a swimming pool, and a spacious patio at dusk.
$3,025,000

63 Bay Way, San Rafael, CA 94901

  • 4 BEDS
  • 4 BATHS
  • 4,065 Sq.Ft.

For Sale

Modern home with a spacious wood deck and warmly lit glass-fronted interior at dusk.
$2,998,000

255 Richards Boulevard, Sonoma, CA 95476

  • 4 BEDS
  • 4 BATHS
  • 3,259 Sq.Ft.

Sold

Two-story shingle home at dusk with a wood garage door and terraced stone entry steps.
$2,795,000

1 The Alameda Knolls, San Anselmo, CA 94960

  • 5 BEDS
  • 6 BATHS
  • 4,300 Sq.Ft.

For Sale

2 Lower Crescent Avenue, framed by flowering shrubs, with terracotta steps and a white-railed balcony.
$2,778,000

2 Lower Crescent Avenue, Sausalito, CA 94965

  • 5 BEDS
  • 3 BATHS
  • 3,515 Sq.Ft.

Sold

Aerial view of a hillside home surrounded by dense trees, with a winding driveway at sunset.
$2,725,000

55 Wildwood Lane, Novato, CA 94947

  • 4 BEDS
  • 5 BATHS
  • 4,176 Sq.Ft.

Sold

Two-story house with glowing windows, a double garage, and a broad driveway at dusk.
$2,700,000

21 Bracken Ct, San Rafael, CA 94901

  • 4 BEDS
  • 3 BATHS
  • 4,405 Sq.Ft.

Sold

Contemporary dark-sided home with a furnished wood deck glowing under warm lights at dusk.
$2,650,000

351 Carrera Drive, Mill Valley, CA 94941

  • 5 BEDS
  • 4 BATHS
  • 2,444 Sq.Ft.
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How much is your home worth?

  • Instant property valuation
  • Expert advice
  • Sell for more

Explore Marin County Neighborhoods

From waterfront living to hillside retreats—discover the neighborhoods we know and love.

Fairfax street and rooftop sign, with shops and a wooded hillside in the background.

Fairfax

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Aerial view of a coastal harbor and marinas at sunset, backed by rolling hills.

Sausalito

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San Francisco skyline across the bay at dusk, viewed from a Marin hillside with a white church below.

Tiburon

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Gravity Bar & Restaurant’s street-corner exterior, with red awnings and outdoor dining under white canopies.

Mill Valley

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Green hillside path and rocks overlook a bay, shoreline homes, and wooded hills in warm evening light.

Corte Madera

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Kent Woodlands Marketplace sign beside shops, with a cyclist and autumn-colored trees.

Kentfield

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Two-story white-and-brick home with a tall brick chimney, curved paver driveway, and mature trees.

Greenbrae

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Historic red-brick corner building with white trim and a historical museum sign.

San Anselmo

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Tree-lined shopping street with parked cars and shops beneath a bright blue sky.

Novato

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Downtown San Rafael at dusk, with the illuminated Rafael Theatre sign and strings of lights over the street.

San Rafael

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Insights from the Marin Market

Tips, design inspiration, and real estate advice from your trusted local team.

Weathered cedar-shingle bay windows above sandstone garden steps beside a mature Japanese maple.
What's Behind the Storefronts on Fourth Street? San Rafael's New Phone-Guided History Walk

October 8, 2026

Older cedar-shingle home with a recessed oak door, sandstone steps, and autumn plantings.
San Rafael's Día de los Muertos Season Starts Weeks Before the Night Most People Show Up For

October 1, 2026

Open-plan living room with walnut kitchen island, oak stools, fieldstone fireplace, and a garden visible through glass.
San Rafael Has Two "Terra Linda Shopping Centers." Only One Has a Wrecking Ball In It Right Now

September 24, 2026

Hillside home with silver-brown shingles above two stone garden terraces, a Japanese maple, and flagstone steps.
Novato's Summer Concert Season Was Supposed to End Today. It Didn't.

September 17, 2026

Shingle-sided hillside home with a warm glowing window, wooden porch, stone steps, and red Japanese maple.
For the First Time in Years, Grant Avenue Isn't the Only Answer in Novato

September 10, 2026

Weathered wood porch with a stone-based column overlooking a brick garden path, clipped hedge, and oak canopy.
The Neighborhood Built for Porchfest, Long Before Porchfest Existed

September 3, 2026

Bluestone terrace with a weathered fir bench, layered garden plants, and a cedar-shingled house eave.
In Hamilton, Novato, the Disclosure Packet Depends on Which Street You're Buying

August 27, 2026

Great room with a fieldstone fireplace, walnut shelving, and glass doors opening onto a stone patio with a Japanese maple.
In San Rafael's Two Priciest Neighborhoods, the Median Price Is Lying to You

August 20, 2026

Shingled house wall with a paneled side door, camellia, ferns, and a Japanese maple above a stone-edged path.
In San Rafael, One Hill Decides Whether Your Home Sale Needs a Sewer Inspection

August 13, 2026

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Let’s Reach Your Real Estate Goals—Together

Partner with a team that values trust, results, and a personalized experience from start to finish.

Contact Us

Contact With Our Team To Learn More

Get in Touch

Two real estate agents stand at a kitchen island with brochures and coffee cups.

Contact Details

FALLA ASSOCIATES

[email protected]
415.602.5768 

902 Irwin St San Rafael CA 94901 Jennifer Falla Firkins | CA DRE# 01255172 Alva Falla | CA DRE# 00628712