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About Us

A Legacy of Real Estate Excellence

Falla Associates is a distinguished, multigenerational real estate team based in San Rafael, California with deep roots in Marin County. The team comprises 4 experienced agents: Jennifer Falla Firkins, Alva Falla, Janice Guehring and Jennifer Maniar. Since 1977, they have been dedicated to providing high-level, personalized service to clients buying and selling homes in Marin and Sonoma Counties. Their extensive knowledge of the real estate market and background in design, project management and marketing enable them to prepare homes effectively for sale, ensuring clients achieve top dollar while being budget conscious. Their stellar reputation in the real estate community, extensive client database and vast network of industry contacts allow them to provide maximum exposure to their listings and access to upcoming listings for their buyers. Falla Associates’ commitment to client success is evident in their track record of successful closed sales, long list of satisfied clients and their designation as a Top Team for Golden Gate Sotheby’s International Realty since 2014.

Why Work With Us?

With over 40 years of experience and a deep connection to the community, Falla Associates offers personalized service and unmatched expertise to guide you through your real estate journey. Learn more about how we can help you achieve your goals.

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WHAT OUR CLIENTS SAY

Alva and Jennifer are amazing agents who go the extra mile with a smile. We used them to sell our home in San Rafael while we were in the middle of a cross-country move. They made everything easy by supervising and coordinating many contractors and vendors who were getting the home ready for sale. They took care of ordering all inspections. They even advanced payment to vendors while we were out of state...

— Brandon W.

WHAT OUR CLIENTS SAY

Hi, this was the second time we had used Alva’s team to sell our property, when I say sale I really mean design, rebuilding, and marketing, the design team headed by Jennifer was just amazing, the time and effort they put into our property was simply outstanding, the contractors they brought in are absolute artists in their trade, I’ve had experience in selling properties with other agents, but never hav...

— Andrew O.

WHAT OUR CLIENTS SAY

Jennifer is the complete package, start to finish. All paper work in order, all promises kept, no surprises at closing. Jennifer is knowledgeable, thorough, and very considerate of client's time.

— David T.

WHAT OUR CLIENTS SAY

Buying, and then selling, in the current real estate market can be a stressful experience, especially for a young family. We knew we were in good hands with Falla Associates. From the negotiations on our new home to the preparation of our existing home for sale, the team took charge of making this a seamless, successful experience. We relied on their industry knowledge, expertise, and superior client ser...

— Ross G.

WHAT OUR CLIENTS SAY

Alva and Jennifer exceeded our expectations in every regard when it came to selling our home. As a team, they possess years of sales experience, deft marketing strategies, and smart design sense. This combination resulted in 7 offers on our home, with the top offer being almost $160,000 over our asking price! We were so pleased with them as sellers that we’ll be working with them now as buyers.

— Mark L.

WHAT OUR CLIENTS SAY

Alva and her team provide terrific "end-to-end" support for their clients, combining both overall and local knowledge and insights. We always felt like we were in the best of hands in finding the right new home and selling our existing home.

— Gregory W.

WHAT OUR CLIENTS SAY

I consider myself so fortunate to have worked with Alva, Jennifer and their excellent team in the sale of my home. Alva and Jennifer’s considerable experience and knowledge of the real estate market shone through every step of the way: from recommended improvements and staging to get the house sell-ready, to marketing, showings, and ensuring a successful close. They and their entire team are pro-active, ...

— Carolyn L.

WHAT OUR CLIENTS SAY

Alva Jennifer and the team did an amazing job of selling our property in San Anselmo. They were professional and on top of every detail, from staging support to amazing photos, to help with minor repairs all leading to an offer that exceeded our expectations. The process of selling a home and getting top dollar and a smooth close is stressful. Their experience and guidance were beyond my expectations. Th...

— Marka H.

WHAT OUR CLIENTS SAY

We started working with Falla and Associates back in 2008 and have been working with them ever since. Alva and Jennifer know the Real Estate market extremely well and they are always a pleasure to work with. Their level of integrity and warmth makes complex and stressful Real Estate transactions easier. They are also very generous with their time, sharing their combined expertise and advice with their cl...

— Daniela K.

WHAT OUR CLIENTS SAY

We had a wonderful experience with Jennifer when buying in Marin. Jennifer helped us navigate a competitive market and helped us find the ideal house for our family. Fantastic from start to finish.

— Mike M.

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Featured Marin County Listings

Explore thoughtfully selected properties in Marin County and beyond.

For Sale

55 Wildwood Ln
Open House: 5/18/2025, 2:00 PM - 4:00 PM
$2,995,000

55 Wildwood Ln, Novato, CA 94947

  • 4 BEDS
  • 5 BATHS
  • 4,176 Sq.Ft.

Sold

21 Bracken Ct
$2,700,000

21 Bracken Ct, San Rafael, CA 94901

  • 4 BEDS
  • 3 BATHS
  • 4,405 Sq.Ft.

Sold

14 Bracken Ct
$2,625,000

14 Bracken Ct, San Rafael, CA 94901

  • 4 BEDS
  • 4 BATHS
  • 3,070 Sq.Ft.

Sold

65 Miwok Dr
$2,450,000

65 Miwok Dr, Novato, CA 94947

  • 5 BEDS
  • 5 BATHS
  • 4,978 Sq.Ft.

Sold

740 Eucalyptus Ave
$1,900,000

740 Eucalyptus Ave, Novato, CA 94947

  • 3 BEDS
  • 2 BATHS
  • 1,912 Sq.Ft.

Sold

875 Atherton Ave
$1,875,000

875 Atherton Ave, Novato, CA 94945

  • 5 BEDS
  • 4 BATHS
  • 3,302 Sq.Ft.

Sold

151 Ridgewood Dr
$1,870,000

151 Ridgewood Dr, San Rafael, CA 94901

  • 4 BEDS
  • 3 BATHS
  • 2,235 Sq.Ft.

Sold

765 Bamboo Ter
$1,725,000

765 Bamboo Ter, San Rafael, CA 94903

  • 3 BEDS
  • 2 BATHS
  • 1,732 Sq.Ft.

Sold

73 Brentwood Dr
$1,653,000

73 Brentwood Dr, San Rafael, CA 94901

  • 3 BEDS
  • 2 BATHS
  • 2,105 Sq.Ft.
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Let’s Reach Your Real Estate Goals—Together

Partner with a team that values trust, results, and a personalized experience from start to finish.

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Contact Details

FALLA ASSOCIATES

[email protected]
415.602.5768 

902 Irwin St San Rafael CA 94901 Jennifer Falla Firkins | CA DRE# 01255172 Alva Falla | CA DRE# 00628712